When the mysterious Satoshi Nakamoto first launched Bitcoin in 2009, nobody believed that the cryptocurrency would one day appear in movies and television around the world. In fact, it wasn’t until three years ago that Bitcoin truly went mainstream and became omnipresent.
Whilst it may sound like something out of a movie, Bitcoin is a real, safe alternative to traditional cash and cards. At first, most Bitcoin users were individuals interested in technology, as the cryptocurrency is ‘mined’ using complex mathematics. Needless to say, this didn’t attract the masses right away. However, as the years passed Bitcoin became more popular and a variety of places both online and in the physical world began accepting it as a payment method.
Using Bitcoin you can now book a flight through companies like CheapAir or Expedia, buy goods from stores including Dell and Amazon as well as physical stores such as REEDS Jewelers. One industry that Bitcoin has had a particularly notable impact on is iGaming. There are even Bitcoin-exclusive casinos, providing games you already know and love. They can be found through review sites such as bitcoinpokies.com, which provides comprehensive ratings and offers. Plus, when you play on a site that accepts Bitcoins, you can play without having to enter any personal banking information.
Having seen the success of Bitcoin-based iGaming platforms and other businesses that accept the digital currency, it is no surprise that Hollywood has embraced Bitcoin. There have already been multiple documentaries on the rise of Bitcoin including The End of Money As We Know It, which was widely applauded.
Even now Bitcoin’s momentum is building as it appears in more big-budget movies. Anyone who has seen Deadpool may remember Bitcoin’s fleeting appearance in Wade Wilson’s local bar. Meanwhile, Deep Web, which was funded online by a crowdfunding campaign on Kickstarter, is another blockbuster where Bitcoin makes an appearance.
Speaking to CoinTelegraph, director and producer Tomer Kantor said: “Cinema doesn’t allow the viewers to choose, it tells them what to choose. Bitcoin is a tool, so every movie where it’s used would always show the perspective of the director’s desires for that tool. We’ll see Bitcoin being mentioned a lot more in TV and film as it matures, simply because people will be using it as a tool.”
Dope was the first ever movie to accept Bitcoin in exchange for tickets due to a partnership with Lionsgate, Movie Tickets and GoCoin. As to whether this partnership will continue, GoCoin CEO and Founder Steve Beauregard told CoinTelegraph: “MovieTicket.com and Lionsgate shop have expressed interest in evolving the payment options beyond just the one-time purchase. The longer-term vision is to incentives [sic] their customers in engaging ways to make their products accessible even to those that don’t have US credit cards.”
Bitcoin may not appear in movies as often as cash or cards yet, but the more it features in popular motion pictures the more famous it is likely to get. A great example of how Hollywood can impact brands is the trend between E.T. the Extra Terrestrial and Hershey’s Reese’s Pieces. During the two weeks following the film’s release, Hershey reported a 65% profit increase due to their product’s appearance in the Spielberg’s masterpiece. Hopefully, the more Bitcoin makes an appearance in Hollywood, the more traction it will get.