POM Wonderful Presents The Greatest Movie Ever Sold

Documentary filmmaker Morgan Spurlock (Super Size Me, Where In The World Is Osama Bin Laden) has in the past gone after fast food companies and even one of the most prominent terrorists of all time, but this time he has his heart set on something that most people would consider even more evil… advertising in films and television shows. And while he may not expose exactly what he sets out to do he does dig up some pretty scary things about advertising in general.
After seeing the amount of product placement in one of Spurlock’s favourite TV shows, Heroes, he wondered if it was possible to make a film that is completely funded by corporate sponsorship. Pom Wonderful presents The Greatest Movie Ever Sold follows Spurlock as he meets with company executives, advertising experts and Hollywood bigwigs as he attempts to ‘sell’ every aspect of the film.
Spurlock has great intentions, I mean who hasn’t sat in a movie theatre and groaned at the sight of product placement in a movie, but he does slightly miss his mark. He skirts on the issue of product placement and while it is interesting to see how he works with the companies that he gets involved with the docco you don’t exactly see films like Iron Man selling space in their title or having their directors wear a ‘Nascar-style’ suit when they are doing interviews. For most of the film you feel that the execs featured are really just humoring Spurlock… and yes seeing a way to get some cheap advertising space.
What Spurlock does do a great job of is exposing the advertising world and the lows that they will go… and the research that they do to go to those lows. How many people would think that a advertising agency would go as far as putting someone through neurological tests to see how advertising works on them. That is the true power of this docco and something that Spurlock really should have focused more on.
Certainly not the greatest docco of all time but this is certainly worth a look if like so many people advertising annoys you… but you still want to know how it works.
Year: 2011
Director: Morgan Spurlock
Stars: Morgan Spurlock
Classification: M
Runtime: 84 mins
Rating: ![]()
Out now on DVD
Dave Griffiths







