The 2 Bears: Be Strong
Be Strong, the debut album from The 2 Bears, is both tedious and annoying. With the exception of tracks “Time In Mind” and “Church”, my favourite songs on the album, it features little variety and regurgitates the same repetitive electro drum beat over most of the tracks. It’s a case of style over substance, and while partygoers might dig the album, I have a real problem with musicians who seem to care so little about their songs that they merely create tasteless party pop.
It is possible that I’m being too harsh. Considering I don’t listen to a great deal of electronic music, maybe I don’t get the genre. Electronic music has its place, sure. The successes of artists like Example or M83 prove that electronic music is firmly entrenched in the tastes of young people – it may be the direction that many artists are inevitably heading. And yes, I don’t mind a bit of electronic music every now and again. But Be Strong left me discontented; there wasn’t enough variation, and to me, it appeared lazy and only useful for DJs to play with at nightclubs. It was like fast food – basic ingredients that are easily consumed, taste good, but leave you unfulfilled. What are we meant to get out of this album?
It’s a shame, because I like Joe Goddard, a talented musician who is part of the electronic band Hot Chip – Hot Chip, by comparison, hit complex notes and more quirky tones, and some of their songs, such as “One By One”, are reminiscent of post OK Computer Radiohead. The upbeat and boppy indie sounds in “Time In Mind” and the soulful “Church”, both in the album’s second half, are refreshing, and prove that The 2 Bears have some potential. Electronic music doesn’t need the same drum beat and computerised tones to sound good. A wider appreciation of genre and a willingness to experiment is the key.
Luke Creely








